Can Google, Amazon Gang up on iPhone?

Is Amazon the next big mobile device threat to Apple, Google and the besides-rans much as Microsoft and Hewlett-Packard? Information technology conscionable might beryllium, after a series of interesting launches in recent weeks.

The online retail merchant debuted a curated third-company An

droid app store in late March. So a week later, the company made a surprise set in motion of a new online music storage service, called Obnubilate Drive, complete with a Web-supported nickelodeon, Cloud Player, that is specifically targeted to Humanoid devices and ignores Apple's iPhone.

Along clear of its unexampled services, Amazon already has a exchange premiu video streaming avail, and a large digital music store. With all these pieces in place, information technology sure looks like Amazon is interested in unveiling a set of mobile devices. As a matter of fact, rumor has it the company is rocky at work precise now on an Android-settled lozenge to compete with the iPad. No word on an Android phone — the Am

azon Blaze was precisely an April Fools' joke — but with the Appstore for Android up and running, a ring makes a lot of sense too.

But instead of being a threat to Google, Amazon's stealing usurpation into the mobile world could be an opportunity for a Google-Amazon River alliance to threaten Malus pumila's dominance with the iPhone. Foreordained, there may personify more Mechanical man than iOS devices in the wild, but Android is still missing the unified iTunes have of the iPhone. Google has apps, simply nothing to comparability with the iTunes Store's excerption of music and telecasting, e-books and podcasts. Amazon, on the other hand, has almost complete of this ready to go, poor of a larger podcasting library. Instead of trying to slug IT proscribed with Amazon by launching its own music store and other services, Google could leave whol the peripheral stuff to Amazon and just nidus on creating a great Humanoid OS experience.

Virago Inevitably Hardware

If you dubiousness Amazon is fascinated in developing rotatable computer hardware, just take the flow installing process for Amazon's Appstore for Android. The procedure involves octonary steps that include messing some in your phone's settings, clicking "OK" on a scary warning screen and then downloading the app from an email or SMS. This is not, by some means, a one-penetrate, stress-freed process for non-technical users WHO just want their phones to work right out of the box.

The only direction past this problem is for Amazon to create its own hardware, partner with a hardware manufacturer that bequeath install the app happening the phone, operating theatre work with a manufacturer through with Google — a company that already has undergo with telephone ontogenesis. Amazon may still lack to create its personal hardware sooner or later, as around pundits hint. But partnering with Google to make, for exercise, an HTC-made, Google-Amazon branded phone would give Amazon a jump-start into phones with a device sporting two recognizable names.

Google Doesn't Get Retail

Google May do a great job at producing the Android operating system, but the company is non great at providing a customer-driven retail feel for.

You only when have to take a deal Google's capitalist draw near to the Android Grocery store to understand this. About 50 malicious Android applications were recently found in the Market thanks in part to the app stock's lack of oversight.

Many habitually complain about how hard it is to coat quality apps on the Market with so often deficient fare available. Finally, Google's failures at customer accompaniment with the Nexus One made it pretty unencumbered this company is not a retailer.

Amazon Needs Early Memory access

If Amazon is going to use Android to contend with Apple then IT needs the same good-natured of specific access Motorola had with Android 3.0, Honeycomb.

Early memory access is why Motorola was the first company out of the gate with an Android 3.0 tablet, the Xoom. Amazon River would ask the same kind access to new builds of Android, and a Google-Amazon partnership would help therewith.

Amazon Has The Goods

Google has the Android Market and it plans to open an online music salt away confusable to Amazon's unaccustomed Cloud Drive, but why bother? Amazon already has this infrastructure in post, and there are reports that Google Music is bog

ged down in negotiations with the major labels. Since Amazon has already perplexed its neck out by launching Cloud Drive and Cloud Player without licensing deals from the record labels, why not let Amazon handgrip the headache?

To vie with iTunes, Google besides inevitably video, which means more negotiations with film and television studios. Plus, if Google gets into the smug-selling business and surfaces Google Medicine and Video at the apical of its explore results, this could plague even more accusations of anticompetitive behavior from lawmakers and interestingness groups. Google would be better off leaving the content business to Amazon and focusing on making Humanoid a majuscule mobile Osmium instead.

Google Has the Web

Amazon may cause a curated app store, videos, music, and e-books, but Google has a host of Network-based services Amazon doesn't have — leastways non sooner or later. A Google-Amazon River telephone would take up the wealth of Amazon's apps and entertainment content, and the power of Google's Web products such as M

aps, Pilotage, Gmail, Google Docs, and Search.

The problem is many of these products are only available to Android phones, as native smartphone apps, under special organisation with Google. So an Amazon River-Google partnership might ease the search gargantuan's concerns when that awkward conversation comes up nearly what to do with the Android Market on the new "AmazoGoogle" phones.

A Google-Amazon phone would make a lot of sense and would create an alliance that could match Apple in terms of choice hardware and content. Just who knows whether either keep company would be interested in working with each past and making the sacrifices required for the partnership to sour.

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